General Notes, Thoughts, and Hallway conversations

cf. Crowdvine site for conference - image linkext7.gif
cf image linkext7.gif Open Syllabus work in Sakai
idea from conversation with Tony Hhirst - approach Flock about the develoipment of a pimped out "educational" browser. Very cool idea; do it in a way that was thenfurther customizable by both institutions and students
note to self - remember to start up monthly "orientation" sessions to SOL*R in the ed tech community
from conversation with Mike Caulfield - suggested as a prize for $1000 course project the winners be given $1000 of Adwords from Google. We could use the same as incentive to some of our own contests. Note also: we should inquire about the educational rate/donation for high ed institutions for adwords.
this is what Brian and I satyed up until 12:30 on Thursday night to make - image linkext7.gif (and then they didn't use!)

Day 1 Wednesday September 24

Opening Keynote - Wayne Mackintosh, COL, on Wikieducator and the sustainability of OER

issue for wikieducator - how to get better reach in the K-12 sector (this strikes me as an issue across ALL OER)
wikipedia 3% of registered users produce 80% of edits vs wikieducator 12% of registered users produce 80% of edits
Wikieducator governance structure invoked after a threshold of users hit (seems like a good idea)
COSL collab with wikieducator, Educators Handbook to OER, also available for print at image linkext7.gif (note to self: this would make a good give away/prize for BCcampus)
wikieducator introduced the first way to collect and print mediawiki coontents (useful for developing nations, but also as a platform for OER in general); coming soon - ability to publish same collections in "Open Document" xml format image linkext7.gif - this is interesting - a paradigm for training people up in wiki mastery
Learning4Content: interesting project where you get a free workshop in some web skill in return for developing an OER
FTE4Wikieducator - institutions can dedicate FTEs to wikieducator (find out more)
What would it look like if we extended OPDF funding to include the ability to publish in Wikieducator?
wikieducator does not currently insist on NC license (meaning it is compatible with BCcampus open licen focus) but there is pressure on them always to adopt a NC license.
As of first of May, WIkiEducator is going to be hosted at Otago Polytechnic.

2nd Session - Evaluation of Learning Objects

I think I picked the wrong session here. VERY dry.

3rd session - "Creating User Community for OCW Through Sharing Lecture Movies"

another not so great talk basically just showing off the stats from their OCW project, which has focused on sharing lecture videos.
I guess the one significant thing to note is that they have focused in on *mobile* video, everything works well on an iPhone, and share content through iTunes (surprised to see a Japanese institution relying on/targeting Apple products so heavily)

Day 2 - Thursday September 25

Opening Session - Magnatunes

  • pay what you want
  • all songs offered under Creative Commons licenses
  • now offfering subscription model
  • secondary licensing of music has become a major revenue source for the artists
  • microlicensing system for movies and other companies who want to use music, reduce friction
  • using CC license as a way to fight obscurity without totally canabalizing sales
  • CC+ license - allow you to mix commercial sales with open licensing
  • opened up their entire catalogue for reuse by podcasters
    • as people started to adopt commercial revenue, they adapted their license to accomodate low cost licensing for podcasts
  • their licensing is extremely flexible in temrs of appropriate costs for the kind of forum the music is going to be played in
  • 6 employees (definitely different model from the old labels - basically another distribution and licensing channel but not in the production business. Cheap production technology disintermediates the lables from this role and allows the artists to take these risks themselves)

OCW Update

local benefits of open sharing
(what iis the institutions mission statement?) OCW/Openness can help serve those missions
OCW needs to be as necessary to the campus budget as the campus website, shouldn't even consider stopping funding to their projects
- increase the reach and effectiveness of *one or more mission-oritented activities*
current numbers: 200+ institutions; 100~ in production ~6000 courses
find out where the pain in the organization is and then how openness can be positioned to solve it
enrollment - motivated students looking at courses before thehy come into the school; also family finding it and then urging student to check it out
increasing exposure for obscure but good departments; building reputation
"we want to become like..." - OCW can help with these aspirational goals
retention; give students a "second chance"; access to the course even after you've passed it

Placing content before technology: The Open Yale Courses development approach image linkext7.gif;
Open Yale Courses are built on the belief that the better they can capture the professor's personal approach to the subject, the stronger the educational content shared will be
they go into classrooms, record lectures
as close as possible to the experience of auditning a course at Yale
interview the instructors ahead of time, and based on the contet, make choices about technology/media
transcription process is totally manual (HOW MUCH DOES THAT COST!!!!)
$25K per course (TOTAL institutional costs, that doesn't make much sense though - the janitors are going to clean the rooms whether you do OCW or not)

Designed to Share - Next Generation OER

Ruth Rominger, Cirector of Learning Design, MITE
raises good question of who are our distribution partners for SOL*R content. Should be institutions/ed tech depts, but it so far hasn't really been. Why?
cf image linkext7.gif
speaker just suggested we needed to focus more on metadata in OER. Umm, ARGGGHHH!!!

Open Learning Networks: A Vision of the Post-CMS World

Jonathan D. Mott, Brigham Young University,
Do CMS make a significant difference?
BYU does 2 million quizzes a year per semester
nice graph of how defining education around semester based "courses" the connections between learners drop to 0 after each term and have to be built back again
lots of student interviews showed, all emphasizing the desire to connect to content and people AFTER the course is over
another reference to "The Starfish and the Spider"
BYU has stopped providing email accounts "go use whatever you like"
his "LMS of the future" - OpenSocial & OpenID aware university portal; OCW/OER aware
2 projects Gradebook & Portfolios (disaggregated gradebook; in conversation afterwards discussed the possibility of gradebook as harvestor)

Impact of Open Educational Resources and Open Source Software on Education: Catalyzing Production, Use, and Reuse of OER at Penn State World Campus

value props to Penn State: modification for local use; improved quality (with enough eyes, all bugs are shallow); decreased cost; reduced complexity
question of how to make creating OER a normal part of workflow. And the answer is...basically adopted Connexions workflow, create XML content, XSLT transformers and HTML templates to wrap it

Day 3 - September 26

Opening Session - Self-Sustaining OER - Gary Lopez

Who Pays? Only 2 entities have buying power- individuals or institutions
since they must be free for individuals, we need to come up with value propositions associated with OER for which institutions will payvalue should have an EXISITING budget allocation purchase decision
  • should only have a few decision makers
  • decision should happen timely manner/short sales cycle
  • should not dramatically increase the cost structures of the OER operation
track down his slides of the necessary organizational structure for sustainable business model around OER; very simple, very good
NROC - value props to institutions
  • work with all major CMS
  • customizable
  • correlated w/ state standards and popular textbooks
  • complete
business model has moved from licensing to "membership model" which is more palatable to institutions (also gave a way to generate new content)
revenue generated by licesning, membership and review fees
$1200 per semester for course evaluations (OCEP)
vendor license - $25/student/course with a $25,000 minimum (for profit online course providers)
value prop for membership model - hosted brandable ASP model; charge by FTE; small marginal cost to do each new one; price for 2 year membership school $25K, agency $50k; state $100k
they figure they can generate $200K as an advertising channel for 16-20year olds on the Hippocampus site, but not sure they will go that root b/c of culture issues
the "new web business model" - in the new system (google), traditional measures of authority (credibility) no longer matter
oer are dependent on the web and search engines; access is a direct function of index ranking (first page presence)
the best optimized sites are the *most used* not the most academically qualified - example of commercial (ad driven) 'free' OER site (for k-12) threatening OER projects
NOTE TO SELF - get XSLTs to write title metadata in SOLR into <title> and <head> elements on a page by page basis
IDEA: talk to Keri Morgret about the possibility of her doing an SEO "audit" of the SOLR site

Social Learn - Tony Hirst, UKOU

early experiments
  • cf. image linkext7.gif - using corank, a DIGG clone, to give students a way to vote on courses; pitch this as a use of a CourseFinder API
  • cf. OpenLearn Course Profiles FB app; way to find peers in courses; 5000 installs, pretty well everyone they were targeting; "find a study buddy"
  • recommender engine for courses, mining courses a student has taken to give them back suggestions of others they might be interested in.
  • twitter-like course "mood" app (get a timeline over time of how they are feeling in a course); found that other users would offer peer support when some students were having a crappy time in a course
social learn
came out of an exercise where consultants were asked to picture the OU's "nightmare competitor" (very cool idea) - came up with idea of eduBay - eBay-like trading system for matching training sellers and buyers
Web 2.0 principles translater to learning: learning "relationships"; learning "conversations"; learning "exchanges"; learning "paths"; learning "architecture for participation"
nice simple grid to compare users' learning contexts: formal vs informal, professionally motivated vs casually motivated
"a lot of hobbyists do a lot of work, they are serious" about their informal learning
"tomorrow's learner is already here" nice phrase
sociallearn api would provide way to exchange important learner-centric APIs between social learn and 3rd party tools; cf integration b/w (storage) and zoho (office suite)